Product Manager, Engagement

This role is part of the Growth team at Kraken—a cross-functional group of Marketing, Product, Engineering, Design, and Analytics professionals focused on step-changing user growth and revenue across our platforms. As a Product Manager, you will define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives. You will own key product metrics such retention rate, session frequency, and LTV. Drive product development across the full lifecycle with a focus on utility, repeat usage, and behavioral reinforcement. Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design. Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies based on behavioral insights.