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Creative Responsibilities:
- Ideate and write conversion-driven scripts and briefs for new advertisements.
- Storyboard new creative ideas using design and collaboration tools like Figma and ForePlay.
Production and Execution:
- Consistently create premium UGC ads for platforms including Meta, TikTok, and YouTube.
- Work with internal and third-party partners to produce video and gif ad formats.
- Organize UGC shoots and source new high-quality creators.
Strategy and Analysis:
- Build quarterly creative roadmaps and execute them in a timely manner.
- Analyze performance data to generate new ideas for big swings and iterative improvements.
- Build and present client-facing reports to guide key creative decisions.
Odyssey
Odyssey helps high-revenue e-commerce brands increase revenue and ROAS by leveraging messaging, targeting, media channels, and creative to unlock their next stage of growth. The company fosters a collaborative culture focused on strategic execution and client success, operating fully remotely.