Paid Social & Creative Strategy Contractor

Paid Social Management:

• Own Burner's Meta Ads program end-to-end across mobile app and web campaigns.
• Quickly identify what's driving performance vs. not, and make clear calls on where to double down or pull back.
• Drive rapid testing cycles across both creative and campaign structure to improve CAC and conversion.

Creative Strategy:

• Develop and own the creative testing roadmap — concepts, hooks, formats, copy variants, and visual approaches.
• Write creative briefs and partner with designers and video editors to produce high-performing ad creative.
• Analyze creative performance to identify what’s working, what’s fatiguing, and what to test next.

Reporting & Analytics:

• Own performance reporting for paid social — building and maintaining dashboards, weekly reports, and ad hoc analysis.
• Translate data into clear recommendations and next steps for the broader team.