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Paid Social:
- Manage paid social campaigns across web & app (Meta & TikTok).
- Implement a rigorous test-and-learn strategy (incrementality testing).
- Lead creative strategy, partnering with Creative & Brand teams.
Influencer Marketing:
- Build & scale a high-impact influencer ecosystem.
- Own end-to-end influencer execution & strategic oversight.
- Manage influencer budgets, optimizing strategy based on conversion performance.
Headspace
Headspace provides access to lifelong mental health support. They combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible. Their values shape decisions, guide collaborations, and define company culture.