Job Description
Responsibilities:
- Implement day-to-day SEO, AEO, Paid Search, Display, and Social Media Advertising campaigns.
- Oversee and execute day-to-day digital marketing campaigns, ensuring they are executed on time and on budget.
- Implement tactics such as A/B testing, audience segmentation, and optimization of marketing channels to drive campaign performance.
Client Interaction:
- Clearly communicate the rationale behind strategies to clients and team members, ensuring all understand the strategic direction.
- Prepare and present monthly performance reports, clearly communicating campaign results and strategic recommendations to clients and stakeholders.
Professional Development:
- Continually pursue ongoing education to stay current with industry trends, integrating new knowledge into strategies.
- Demonstrates deep understanding of client business, including a developing financial acumen, where relevant.
About Vested
Vested is an integrated marketing and communications consultancy focused exclusively on the financial services industry, aiming to shape a more accessible, transparent, and sustainable financial system. The company has over 100 employees and is known for its industry expertise, creativity, and passion.