Audience & Messaging Specialist

What You Will Do:

• Develop and refine audience segmentation and persona frameworks that guide our marketing and communication efforts.
• Develop clear, targeted messaging platforms that align with Seco 2030 strategic goals.
• Work with cross-functional teams to shape narratives, tone, and message architecture for different audiences and funnel stages.

Experience:

• At least 7 years' experience in audience strategy, customer insights marketing, customer experience, or demand generation with strong segmentation expertise.
• Background in B2B audience strategy, messaging, content strategy, or brand communications.
• Strong writing skills and experience working with data, measurement, or performance insights.

What We Offer:

• Competitive salary and performance-based incentives, 401(k) with up to 8% company match.
• Generous PTO, 11 paid holidays, comprehensive health, dental, and vision coverage.
• Tuition reimbursement, paid volunteer time, wellness programs, and employee referral bonus.

Our Culture:

• We Win Together – We Stay Curious – We Act Responsibly – We Put Customers at the Center.
• We are committed to creating an inclusive environment where individuals can grow, contribute, and make a meaningful impact.