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Responsibilities:
- Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition.
- Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends.
- Analyze customer insights and market data to develop audience segmentation and targeted messaging.
Qualifications:
- 4–7 years of experience in growth marketing, demand generation, or digital marketing.
- Strong understanding of demand generation, customer acquisition, and conversion optimization strategies.
- Proficiency with CRM platforms and marketing analytics tools; excellent communication and project management skills.
Benefits:
- Comprehensive medical, dental, and vision coverage.
- 401(k) with company match.
- Generous paid time off and company holidays, plus professional development and career growth opportunities.
Parsec Automation, LLC
Parsec Automation is a trailblazing provider of manufacturing operations management software, backed by a $780M fund from BVP Forge and Bessemer Partners. They serve major companies like Johnson & Johnson and Toyota, with their TrakSYS™ platform optimizing efficiency at over 11,000 plants globally.