Business Analyst, Marketing

As a Business Analyst, you will play a pivotal role in driving data-driven decision-making and optimizing marketing strategies. You are a proactive problem solver who thrives on uncovering insights, identifying trends, and creating actionable recommendations to meet business objectives. Collaborating cross-functionally with teams from Marketing, Affiliates, Finance and Product, you ensure seamless integration of data insights with business strategy. A successful candidate is both analytical and business-savvy, capable of translating complex data into clear, impactful narratives. Conversion Tracking: Track and analyze the conversion of traffic into leads and customers. Identify bottlenecks and suggest strategies to improve conversion rates. Traffic Analysis: Analyze website traffic data to uncover patterns and trends. Provide actionable insights into user behavior and audience segmentation. Campaign Efficiency: Evaluate the performance of advertisement campaigns. Calculate ROI on marketing dollars spent and recommend optimizations. Events: Track and analyze the cost and ROI of events to assess their contribution to business goals. Data Attribution: Ensure accurate tracking of marketing touchpoints across customer journeys to enable precise attribution modeling. Monitor and validate the consistency and integrity of event data across systems. Prioritize strategic business analysis, emphasizing actionable insights. Bridge the gap between data and business strategy to drive measurable outcomes. Collaborate closely with Marketing, Product, and Data Engineering teams to align with business objectives.