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Brand Strategy & Positioning:

  • Evolve brand positioning and messaging for PriorityPet Urgent Care to attract veterinary professionals and build the pipeline of doctor partners.
  • Maintain brand guidelines and value propositions tailored to veterinarian audiences.

Social Media & Content:

  • Lead creation, launch, and ongoing management of PPUC corporate social media channels.
  • Develop a content strategy that builds brand awareness and engages veterinary professionals through organic content and storytelling.

Events & Digital Marketing:

  • Support trade show and industry event marketing strategies to increase awareness among veterinary professionals.
  • Partner with performance teams to grow the partner doctor pipeline through paid media campaigns and SEO best practices.

Analytics & Collaboration:

  • Track and analyze campaign performance across engagement, lead generation, and conversion metrics.
  • Partner cross-functionally with Growth, Talent Acquisition, Strategy, Marketing, and Leadership teams to align brand and recruitment marketing strategies.

Alliance Animal Health

Alliance Animal Health is a veterinary services company supporting animal hospitals and growing its PriorityPet Urgent Care brand, which provides after-hours urgent care for pets. The company fosters a drug-free, smoke-free, equal opportunity workplace culture.

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