HCP and Consumer Strategy and Targeting:
- Develop and execute targeted HCP and consumer marketing strategies.
- Lead HCP segmentation, targeting, and prioritization efforts.
Medical Education and Content Development:
- Create compelling, compliant educational content and promotional materials.
- Collaborate with Medical Affairs on KOL engagement strategy.
Omnichannel HCP Engagement:
- Lead omnichannel marketing strategy across digital, in-person, and virtual touchpoints.
- Drive digital marketing initiatives including HCP portals, email campaigns, social media engagement, and webinars.
Cross-Functional Partnership and Launch Execution:
- Build and lead a full cross‑functional marketing team, overseeing PME, Consumer, and Digital Marketing.
- Collaborate closely with Market Access to align HCP messaging with payer and reimbursement strategies.
Compass Pathways
Compass Pathways plc is a biotechnology company dedicated to accelerating patient access to evidence-based innovation in mental health. They are pioneering a new paradigm for treating mental health conditions and envisioning a world where mental health means not just the absence of illness but the ability to thrive.