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Responsibilities:
- Develop product positioning and messaging.
- Translate product features into compelling narratives.
- Contribute to go-to-market planning.
Marketing Execution:
- Plan and execute integrated marketing campaigns.
- Track and analyze key performance indicators.
- Ensure adherence to brand standards.
Requirements:
- Bachelor’s degree in Marketing or related field.
- 5-8 years of marketing experience.
- Strong copywriting skills.
Washington General
Washington General is a membership-based organization. They are focused on go-to-market planning and ongoing marketing execution for products and programs.