Senior User Acquisition Manager (mobile) (Promova)

Responsibilities:

• Build and run the full mobile user acquisition strategy.
• Set up and run paid campaigns in Meta, TikTok, and other platforms: from account preparation and audience targeting to scaling performance.
• Achieve sustainable profitability by meeting ROI/ROMI targets, controlling CPA, and monitoring performance at every funnel stage.

Requirements:

• 3+ years of experience in User Acquisition with a focus on Meta and TikTok.
• Experience with iOS and Android App Flow: understanding of tracking, SKAN (SKAD), and Web-to-App attribution.
• Hands-on experience managing budgets of $200–500К /month.

Other:

• Testing mindset: ability to form hypotheses, run experiments, and scale what works.
• Extensive experience with analytics and tracking tools.
• English level B2: comfortable working with English-language ad accounts and creatives, and communicating with international teammates.