Member of Product Marketing, Protocols

The individual will think strategically about how to win in the market and then lead successful go-to-market initiatives. Responsibility includes developing strategy, building deep client and competitor understanding, and impacting the way Anchorage Digital builds, markets, and sells product and service offerings. The ideal candidate should blend ideation and implementation, and articulate crisp value propositions to clients, the market, and the team. Responsibilities include driving campaigns and lead nurturing efforts, writing content with strong copywriting skills, building FAQs, and disseminating competitor insights so the sales team is armed with the strongest talking points. The candidate will also shape positioning and messaging, articulate value propositions, and manage product launches and new feature introductions.