Director, Growth Marketing

Cresta is seeking a Director, Growth Marketing to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, account engagement, and lifecycle automation—ensuring every initiative drives measurable, efficient growth. The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine. Responsibilities include designing and executing the end-to-end growth strategy, leading performance marketing, overseeing website strategy, developing SEO initiatives, implementing an experimentation framework, collaborating with various teams, owning marketing analytics, managing agency relationships, and building a high-performing team.