Senior Demand Generation Manager

We're looking to add a Senior Demand Generation Manager to our marketing team to run multi-channel, full-funnel programs in the United Kingdom & Ireland and select strategic markets globally. We’re in search of someone who knows how to tailor demand generation strategies at the country-level to move prospects from awareness to open pipeline. In this role, you will own campaign strategy, execution, and optimization across our social, display, search, content syndication, event & media partnerships. You will: - Build and activate strategic multi-channel plans tailored to the UK & Ireland that support the buyer’s journey from awareness to consideration to deal open. - Create a land and expand motion to test for market viability in EMEA, APAC & LATAM. - Deploy and manage demand generation campaigns across a couple customer segments. - Drive continuous improvement through testing and performance optimization to achieve click, conversion, deal, and ROAS targets. - Partner cross-functionally with product marketing, content marketing, web, and the demand gen team to develop performant ad creative & landing pages that maximize impact. - Partner directly with SDRs to educate on demand gen campaigns and build a feedback loop that supports deal growth