Insights Consultant

The Insights Consultant is responsible for enabling effective marketing by defining the strategy for, and ensuring the execution of, initiatives related to marketing measurement, data quality, unification, integration, access, and analysis for the purposes of creating and reporting strategic insights. This role is strategically focused on the governance and management of critical data sets, leveraging them to create insights that drive more effective and measurable marketing campaigns and guide strategic business decisions. In partnership with colleagues, this role will also be tactically accountable for defining, and reporting on marketing performance and return on investment. The consultant will lead the development of Marketing measurement plans and Account Insights dashboards; analyze data; and consult with Marketing, Sales, and Operations colleagues to integrate account insights into digital marketing campaign development, execution, and measurement.