Job Description
The Email Marketing Coordinator will support the execution of customer and partner email marketing programs across the globe. They will work closely with email marketers, content creators, and cross-functional stakeholders to help bring campaigns to lifeβfrom drafting and building emails in Marketo to scheduling, testing, and pulling performance metrics post-launch. The hired candidate will be an essential part of the growing email marketing team, learning the ins and outs of lifecycle marketing, campaign operations, and marketing automation systems.
They will assist in the execution of email campaigns for customer and partner audiences, including building emails in Marketo, setting up audience segments, and scheduling sends. This person will also support the email calendar by helping coordinate campaign deadlines, content needs, and reviews across teams, perform thorough QA of email content, links, formatting, and dynamic elements before deployment and collaborate with stakeholders to gather campaign requirements and ensure brand and message alignment.
About Instructure
Instructure believes in the power of people to grow and succeed throughout their lives by creating intuitive products that simplify learning and personal development.