New Senior Associate, Consumer Promotions Strategy

As a Consumer Promotions Strategy Senior associate, you will create integrated promotional strategies that accelerate consumer acquisition, engagement, and retention. You will own the execution of promotional campaigns and work to improve them through testing and experimentation, informed through ongoing analysis of customer data. You will report to the head of Consumer Promotions Strategy within our Consumer Retention Marketing team. You will identify consumer cohort trends, and suggest areas to intervene within the customer lifecycle. You will work with complex data sets to develop strategic, analysis-motivated consumer pricing and promotions plans. You will analyze campaign results to identify drivers of performance and opportunities to iterate on test structure. You will partner with our Retention Marketing and Strategy & Operations teams to test and manage multiple consumer promotions across hundreds of geographies across the U.S. You will develop a first-of-its-kind promotions playbook for our Occasions workstream that aggregates and balances goals between Consumer Marketing-funded, Merchant-funded, and Enterprise Merchant promotions. You will also partner with BI and Engineering to create ETLs and ensure dynamic events and data are properly routed to our CRM platform. You will establish a strong working relationship with cross functional stakeholders in our Retention, Product, Tech & Operations, Analytics and Strategy teams.