Lead Analyst, Paid Social (Marketing Analytics)

About the Role:

• You'll serve as the measurement and analytical engine behind a leading consumer brand's paid social media investments.
• You'll partner closely with paid social, integrated marketing, creative, and data science teams to prove incremental value.
• You'll bring critical measurement capabilities in-house, replacing functions previously handled by external agency analysts.

Key Responsibilities:

• Execute Conversion Lift Studies and Brand Lift Studies to quantify incremental impact of mid-funnel campaigns.
• Partner with data science to design and analyze geo-randomized tests, translating results into investment recommendations.
• Build and maintain dashboards tracking primary KPIs and creative performance across asset clusters.

Qualifications:

• 7+ years in analytics or data science with depth in marketing/lifecycle measurement.
• Strong experimentation and causal inference skills with hands-on experience.
• Technical proficiency in advanced SQL and Python/R, with an AI-forward mindset.

Key Details:

• Start Date: September 15, 2026; Duration: Contract through December 1, 2026 (approx. 2.5 months).
• Location: Remote, within the US; Full-time, 40 hours/week.
• Pay Rate: Up to $128.00/hour, commensurate with experience.