Head of Performance Marketing (UK)

ParcelHero seeks a Head of Performance Marketing to drive significant growth and optimize our marketing budget across paid digital channels for both our price comparison site and ParcelHero Pro. This hands-on role will lead our SEM and SEO strategy, oversee paid media campaigns, and collaborate with cross-functional teams to implement innovative growth initiatives. The priority is to drive a higher volume of inbound leads and user acquisition that ultimately convert to customers and revenue. This individual will develop and execute a comprehensive performance marketing strategy, including SEM, SEO and other paid media channels (e.g., Google Ads, social media advertising, display advertising). They will continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention for both B2C and B2B audiences. The ideal candidate has a proven track record in performance marketing acquisition marketing, both B2C and B2B. They are well-versed in all advertising mediums and their appropriate usage, including social media, display, SEM, SEO and mobile channels, along with deep analytics background and a high degree of proficiency with data tools with the ability to synthesize, analyze, and interpret data