Head of Marketing (Decibel)

This senior leadership role involves building and maintaining brand identity for Decibel, a decentralized full-stack financial exchange. Responsibilities include brand strategy and awareness building by defining brand guidelines, launching awareness campaigns, and conducting competitive analysis. The role requires creating educational resources, thought leadership pieces, and social content tailored to DeFi audiences, optimizing content for SEO and platform algorithms. Community building and engagement involves nurturing online communities and designing engagement initiatives. Securing media coverage, planning conference participation, and hosting virtual events also fall under this role's purview. Furthermore, the role involves identifying and onboarding influencers, developing co-marketing programs, and supporting cross-functional collaboration. Management of marketing agencies for creative, content, PR, and social media support is critical, along with tracking brand metrics and providing data-driven insights to leadership. The ideal candidate will need a deep understanding of DeFi ecosystems, crypto trends, and marketing tools.