Senior Director of Search Engine Marketing (SEM)

Hims & Hers

Remote regions

US

Benefits

Unlimited PTO

Role & Impact:

  • Define and execute a best-in-class SEM strategy across core and emerging search surfaces.
  • Manage and optimize a nine-figure annual budget with clear accountability to revenue and operating income.

Automation & Leadership:

  • Act as the strategic owner for AI/ML integration across SEM, including bidding and creative generation.
  • Lead, mentor, and scale a high-performing SEM team, establishing clear operating rhythms and development paths.

Cross-Functional Growth:

  • Partner with Product, Engineering, and Design teams to improve landing page performance and conversion rates.
  • Influence go-to-market strategy for new categories, ensuring SEM is integrated early and effectively.

Qualifications & Requirements:

  • 10+ years in performance marketing with deep SEM expertise and experience managing large-scale budgets.
  • Proven track record driving revenue and efficiency gains at scale, with strong analytical and leadership skills.

Hims & Hers

Hims & Hers is a public health and wellness platform focused on making healthcare more affordable, accessible, and personalized for customers. The company operates a talent-first, flexible work culture and is publicly traded on the NYSE.

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