Senior Director of Search Engine Marketing (SEM)

Role & Impact:

• Define and execute a best-in-class SEM strategy across core and emerging search surfaces.
• Manage and optimize a nine-figure annual budget with clear accountability to revenue and operating income.

Automation & Leadership:

• Act as the strategic owner for AI/ML integration across SEM, including bidding and creative generation.
• Lead, mentor, and scale a high-performing SEM team, establishing clear operating rhythms and development paths.

Cross-Functional Growth:

• Partner with Product, Engineering, and Design teams to improve landing page performance and conversion rates.
• Influence go-to-market strategy for new categories, ensuring SEM is integrated early and effectively.

Qualifications & Requirements:

• 10+ years in performance marketing with deep SEM expertise and experience managing large-scale budgets.
• Proven track record driving revenue and efficiency gains at scale, with strong analytical and leadership skills.