Product Marketing Manager (Threat Intel)

Market Research:

• Analyze how buyers choose and use threat intelligence, turning feedback into priorities.
• Identify SpyCloud's differentiation and state it in terms the field can defend.
• Track competitor moves, win/loss patterns, and market shifts to inform strategy.

Sharpen the Story:

• Define why companies should care about SpyCloud for security operations, threat intel, and fraud.
• Shape AI-powered investigations messaging for users and organizations at different maturity levels.
• Explain technical capabilities clearly to both practitioners and executives.

Field Enablement:

• Own the core content set: positioning, one-pagers, decks, web copy, blogs, and demos.
• Write talk tracks, demo scripts, and train Sales, Sales Engineering, and Customer Success.
• Keep materials current and ensure consistent messaging across Identity Threat Intelligence and Investigations.

Results and Growth:

• Own go-to-market results for the solution area, including launch execution and pipeline impact.
• Set metrics for each launch and report results on adoption, usage, and expansion.
• Work with Customer Success to find use cases that drive adoption and retention.