Summary:
- Responsible for product and program development for assigned division's business.
- Determines demand for new or enhanced product, programs and services through market research and analysis.
- Projects market potential and estimate market penetration.
What You Will Do:
- Identifies, evaluates and manages new business opportunities and marketing initiatives.
- Contributes to the development of marketing strategies, key messages and product positioning.
- Provides guidance, direction and support related to the use of data, analysis and research within marketing efforts.
We Require You to Have:
- Bachelor's Degree and 5 years marketing research/product development/E business fields.
- 1 year of the 5 years must have been in a supervisory or lead role or equivalent military experience in grade E4 or above.
- Excellent verbal and written communication skills, strong organizational and project management skills.
BlueCross BlueShield of South Carolina
BlueCross BlueShield of South Carolina is a health insurance company with over seven decades of experience. They are the largest insurance company in South Carolina and one of the nation’s leading administrators of government contracts with an A.M. Best rating of A+.