Job Description
Architect and implement automated email/SMS journeys based on predefined goals using a marketing automation platform (Salesforce Marketing Cloud or similar). Develop campaign content and messaging, ensuring clarity, consistency, and alignment with audience segments. Deliver regular performance summaries of automation flows with high-level insights and recommendations.
Set up and document A/B tests as part of the project scope to inform messaging improvements. Ensure all work is tested, QA'd, and deployed in alignment with project milestones and timelines.
About Real
Real is a fast-growing national real estate brokerage powered by technology operating in all U.S. states, Canada, and the District of Columbia.