Senior Marketing Manager

Define and execute strategies for engaging young people (aged 18-25) on short form video platforms with Wikipedia. As part of this work, you will build and lead a fast moving and dynamic team from across departments to create a range of dynamic and experimental content and creative campaigns that can help unleash our potential in reaching this important audience group on these channels. Explore, develop, execute, and test various marketing strategies and activities on these channels (TikTok, Reels, YouTube), taking a “test and learn” approach, and pivoting quickly if things aren’t working, to help achieve innovation and impact at scale. Lead and collaborate with multiple teams across the Wikimedia Foundation (Product, Partnerships, Brand Studio, and others) to develop creative and experimental video content at an accelerated pace. Using metrics and analytics to iterate and improve experiment output and audience resonance; continually ensuring experiments align with both Foundation goals and audience preferences. This role will line manage the social media team, overseeing the work on short form video platforms, and also the wider social media strategy, effectively in a fast moving environment, ensuring coaching and career development.