Senior Data Analyst

Seeking an experienced analyst who thrives at the intersection of technical expertise and marketing strategy to join our data team. In this role, you'll own the lifecycle and marketing analytics domain within our fintech ecosystem, turning complex customer lifecycle data into pipelines and clear narratives that drive decision-making at all levels. The ideal candidate is both technically proficient and marketing-savvy, equally comfortable optimizing a complex SQL query as they are presenting campaign performance insights to lifecycle managers. Own the lifecycle and marketing analytics domain: integrating data requirements into project planning, collaborate with lifecycle managers and cross-functional teams, building pipelines and dashboards for campaign analysis, audience measurement, and program effectiveness. Analyze lifecycle campaign performance, measure program effectiveness using global control groups, and support audience creation initiatives through data-driven insights.