Sr. Specialist, Marketing Technology

Platform Administration and Optimization:

• Administer Marketo Engage including campaigns, lead scoring, lifecycle, segmentation, and database governance.
• Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP.
• Design and maintain customer journeys in Adobe Journey Optimizer (AJO).

Data Strategy and Integrations:

• Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms.
• Enforce data quality standards, identity resolution, and consent management within AEP.
• Apply ETL concepts and integration patterns to support reliable, scalable data pipelines.

Campaign Execution:

• Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media.
• Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency.
• Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization.