Social Media Manager

This strategist will help shape the digital presence of Sodexo in North America and its business brands by supporting the evolution of the organization’s social media channels and engagement to strengthen brand and reputation and support marketing and communication goals. Key Responsibilities: Collaborate with regional, segment and brand marketers and communicators to plan, develop and execute social media campaigns and ongoing content that drives successful business outcomes. Define a data-driven channel strategy and content strategy and execute by identifying, sourcing and developing effective content for publishing. Stay abreast of algorithms, digital trends, and platform evolutions – particularly with multimedia sharing channels - to manage our social media program with corporate and product accounts, including day-to-day social media content planning, publishing, moderation, real-time engagement, and reporting to enable effective digital marketing activities using performance measures and insights, market research, and industry data to inform and validate recommendations. Establish KPIs and lead social analytics, digital listening and reporting to drive decision-making and demonstrate return on engagement (ROE). Support governance activities including developing standard operating procedures, documenting best practices, developing and conducting trainings and providing direction to marketing and communications partners to help increase channel and post engagement and expand outreach efforts.