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Trading Excellence:
- Own end-to-end campaign delivery across multiple advertisers; hit KPI targets and scale when unit economics allow.
- Develop audience targeting strategies and supply-side optimization across ad formats to unlock incremental scale.
- Build and execute testing roadmaps to drive incremental lift.
Analytics & Automation:
- Dive into log-level and aggregated data to diagnose performance; write production-grade SQL and Python/pandas analyses.
- Design and interpret tests, translating findings into the Trading Playbook.
- Leverage LLMs to automate recurring analyses, create data briefs, and draft experiments.
Cross-Functional Impact:
- Partner with CSM/Sales on growth plans and QBRs; influence Product with crisp, quantified feedback; collaborate with Supply on inventory quality.
- Work with DS/DA on model inputs, new testing hypotheses or model improvements, and with Product Support to quickly unblock delivery.
Kayzen
Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. They enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options.