Director, CRM Operations

As the Director, CRM Operations, you will own and evolve Nutrafol’s CRM operations function, including campaign planning, process governance, platform optimization, and cross-functional enablement. You will manage a high-performing team of marketing and operations specialists and partner with Retention, Lifecycle, Growth, Creative, Pro, Engineering and Data teams to execute marketing initiatives while optimizing the marketing tech stack to support personalization, segmentation, and performance tracking. The role involves project managing complex marketing initiatives from kickoff through deployment, Develop and enforce standard operating procedures (SOPs) for email, SMS, push and other campaign management, QA, approvals, testing, and reporting, lead the execution and management of RFPs and vendor evaluations for marketing tech systems, support the integration and performance of martech platforms and the transition of new platforms.