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Demand Generation Operations:
- Partner with Demand Generation team to execute, optimize, and scale integrated marketing campaigns.
- Build and manage campaign workflows, audience segmentation, and nurture programs.
- Monitor campaign performance and provide actionable insights.
Marketing Automation & Martech Management:
- Support administration and optimization of Marketo, Marketo Measure, and related technologies.
- Develop scalable program templates, tokens, operational workflows, and reporting frameworks.
- Evaluate and implement new marketing technologies and AI-powered workflows.
Operations Alignment:
- Work closely with operations to align marketing and sales processes and reporting.
- Optimize lead scoring, qualification, routing, and lifecycle stages.
- Ensure seamless handoff of leads between Marketing, SDRs, and Sales.
Gurobi Optimization
Gurobi Optimization empowers customers to expand their use of mathematical optimization technology to make smarter decisions and solve complex business problems. The company is a high-growth B2B software firm seeking passionate, dedicated, innovative game-changers to join its team.