VP, Marketing & Growth

Responsibilities:

• Own and evolve Goodway Group’s positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility.
• Partner closely with Business Development, leadership, and line-of-business teams to align marketing activity with growth priorities and pipeline needs.
• Lead demand generation and reputational marketing efforts that increase awareness, consideration, and qualified inbound opportunity.

Required Experience:

• Significant senior marketing leadership experience in a B2B, agency, consulting, media, retail media, commerce, martech, or complex services business.
• Proven success in positioning, commercial storytelling, demand generation, and building marketing programs that support growth and revenue outcomes.
• Strong experience creating sales enablement and market-facing materials that are actually used by commercial teams.

Success Will Be:

• Marketing is contributing to stronger inbound demand, sharper sales materials, better pitch quality, and greater commercial consistency.
• The company has a stronger cadence of thought leadership, proof points, executive visibility, and market-facing content.
• Marketing is operating through a leaner, more scalable model, with smarter use of AI, partners, and delivery resources to improve speed, quality, and efficiency.