Director, Patient Growth Marketing

Lead and scale Headway's patient growth efforts, owning the strategy and execution for driving demand and acquiring new patients through both paid and owned channels. Join a mission-driven company at a pivotal moment of growth, making a direct impact on access to mental healthcare. Lead a high-performing team, collaborating cross-functionally to design and execute marketing programs that accelerate patient acquisition. Measurable growth within an efficiency guardrail is key, bringing creativity, analytical rigor, and operational excellence. Define the Patient growth marketing roadmap with clear goals, KPIs, and experimentation plans. Identify new channels and tactics to unlock scalable and sustainable growth. Build the marketing infrastructure to measure performance and maximize ROI. Serve as a strategic thought partner to exec leaders on go-to-market strategy.