Build and scale the affiliate and ambassador program, now the most efficient acquisition channel, for US market entry and growth across all markets.
Own program strategy, targets, and unit economics including CPA, payback period, and LTV:CAC, adjusting spend based on cohort retention behavior.
Lead creator lifecycle from customer to top-tier affiliate, managing onboarding throughput and developing mid-tail creators to reduce concentration risk.

What You'll Own:

Creative pipeline and whitelisting: treat creator content as a core asset that feeds paid social, measuring blended CAC impact alongside affiliate line.
Product seeding and cross-sell: use creators to seed Pantry line, driving lower-friction entry into subscription and expanding AOV for existing subscribers.
In-real-life events and activations: own offline side including sampling, farmers markets, festivals, pop-ups, and retail activations, plus creator trips and house programming for content volume.

What You Bring:

5-7 years in affiliate, influencer, or partnerships marketing with direct revenue ownership, DTC or e-commerce CPG preferred.
Fluency in growth metrics like CAC, LTV, payback period, contribution margin, and retention by cohort, not just reporting but strategic thinking.
New-market launch experience, US launch and TikTok Shop strategy strongly preferred, plus events and activations expertise.

Odd Bunch

Odd Bunch is a fast-growing, sustainable, subscription-based produce service on a mission to make groceries more affordable and accessible across Canada and beyond. The company supports local farmers, fights food waste, and donates to families facing food insecurity, with a small lean team and a culture focused on growth and impact.

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