Supervisor, Paid Search

Paid Search Management:

• Execute and oversee paid search campaigns in Google Ads, Bing Ads, and proprietary tool Deep Search.
• Ensure proper campaign setup including targeting, ads, and scheduling to meet spend and performance goals.

Performance Management:

• Independently manage budgets and campaign targets to exceed client goals across various verticals.
• Proactively create target management and tracking solutions to improve performance.

Campaign Structure:

• Steward campaign structure by auditing and implementing best practices across all accounts.
• Recommend enhancements to account structure and performance insights.

Strategy & Innovation:

• Lead strategic planning for accounts and coordinate testing roadmaps.
• Explore additional strategies to enhance client performance and stay ahead of industry trends.