Senior Paid Social Creative Strategist

Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X; Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge; Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions; Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices; Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform; Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration; Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment.