Job Description
Manage and optimize CRM processes to improve customer data analysis and segmentation, enabling personalized and targeted lifecycle marketing. Own the creation, optimization, and measurement of email and SMS campaigns aligning with overall marketing and business objectives. Build, launch, and optimize automated email and SMS triggers and flows. Continuously analyze campaign performance and customer behavior to refine lifecycle strategies, with KPIs including engagement, conversion CLTV, and churn reduction. Serve as the key connector between marketing, analytics, product, and technology teams, ensuring CRM and lifecycle programs align with broader business goals.
About Fujifilm North America Corporation
FUJIFILM North America Corporation provides one-time-use cameras, digital printing equipment, instax™, digital cameras, lenses, and accessories for content creators.