New Director of Paid Search, EDU
Benefits
Unlimited PTO
Client Strategy & Leadership:
- Translate client business goals into full-funnel search strategies and lead account planning.
- Identify performance opportunities and serve as a strategic lead in client conversations.
Performance Ownership:
- Oversee end-to-end execution of paid search campaigns and ensure consistent use of best practices.
- Drive adoption of new AI-driven features and establish testing frameworks for continuous improvement.
Analysis & Reporting:
- Partner with teams to improve reporting and monitor industry trends and competitive landscapes.
- Deliver clear, data-driven performance reports and recommend testing strategies based on trends.
Zeta Global
Zeta Global is an AI-Powered Marketing Cloud that leverages advanced AI and consumer data to help marketers acquire, grow, and retain customers more efficiently. It is a public company with a global presence, fostering a culture of trust, belonging, and inclusion where employees are encouraged to bring their whole selves to work.