Job Description
Shape data-driven products that support bidding, targeting, insights, optimization, and measurement. You’ll be responsible for working cross-functionally with engineering, data science, UX, and GTM teams to launch and scale products that drive value for our customers. Candidates with experience in high-frequency, high-volume environments in adtech are especially encouraged to apply.
You will own and evolve the product roadmap for data and measurement features (e.g., performance models, audience tools, reporting layers, campaign optimization). You will work closely with data engineering and ML teams to define product requirements, success metrics, and delivery timelines. Translate advertiser use cases into data product specs and interfaces.
Partner with account and strategy teams to gather feedback and define high-impact use cases.
Understand how models work (propensity, LTV, lookalike, pacing, bidding, etc.) and ensure they are integrated in ways that users trust and value. Ensure data flows are robust, privacy-safe, and usable across the ad stack (DSPs, SSPs, CDPs, retail platforms). Define product metrics and validate outcomes through experimentation and feedback loops.
About Carter
Carter is rethinking adtech infrastructure from the ground up with a privacy-first, AI-powered platform transforming commerce media.