Senior Analyst, Marketing Analytics

Professional Experience:

• Extensive experience in marketing analytics within B2B SaaS environments.
• Proven track record of designing and driving attribution modeling.
• Deep understanding of non-paid focus areas with experience building reporting for organic growth.

Key Responsibilities:

• Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams.
• Build robust reporting for Share of Voice, organic reach, and brand sentiment to balance our performance marketing focus.
• Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation.

Full-Funnel Optimisation:

• Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points.
• Act as the guardian of marketing data, partnering with RevOps to ensure data integrity.
• While this role may not have initial direct reports, you will act as a technical lead, mentoring senior analysts.