Director, Institutional Marketing

Strategic Focus:

• Develop and refine marketing strategy and tactical plans focused on specialty healthcare centers.
• Collaborate with healthcare professionals and key opinion leaders to translate insights into strategic initiatives.
• Drive HCP-facing tactics including digital campaigns, brand messaging, and educational programs.

Operational Execution:

• Lead the creation of resources, tools, and materials to support field teams and thought leader engagement.
• Manage project timelines, budgets, and resources to meet commercial and corporate objectives.
• Oversee development, review, and approval of materials through medical and promotional review committees.

Collaboration and Compliance:

• Coordinate compliant cross-functional initiatives.
• Manage agency partners/vendors for marketing deliverables.
• Ensure compliance with industry regulations.