AVP Corp Rep & External Comms

Shape and Elevate HealthEquity’s External Narrative:

• Lead strategy that defines how HealthEquity participates in national conversations around healthcare affordability and consumer finance.
• Develop compelling narratives that highlight HealthEquity’s impact and leadership in the healthcare ecosystem.
• Ensure message discipline and consistency across all external spokespersons and channels.

Build a High-Impact Earned Media Engine:

• Lead a proactive earned media strategy that generates consistent coverage in top-tier business, healthcare, and financial media.
• Establish an editorial cadence for proactive storytelling, announcements, and executive visibility opportunities.
• Build and maintain relationships with key journalists, editors, and industry voices.

Measure and Optimize Communications Impact:

• Establish metrics that evaluate the effectiveness of external communications.
• Translate earned media outcomes into insights that demonstrate business value.
• Continuously refine communications strategies based on analytics and media performance.