Similar Jobs
See allWhat You'll Do:
- Develop media strategies across TV and OLV focused on driving measurable new customer acquisition and brand goals.
- Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives.
- Execute TV and OTT and CTV buys that integrate with digital channels to improve reach and funnel performance.
Who You Are:
- Bachelor’s degree in marketing, advertising, communications, or related field.
- 3 to 6+ years hands-on media buying experience, with strong focus on customer acquisition and brand building.
- Experience buying YouTube and OLV, TikTok, DV360, and OTT and CTV platforms.
Success Measures:
- TV and video contribution to new customer adds , brand and improved CPA outcomes.
- Improved reach efficiency and incremental performance supported by testing and learning.
- Strong creative feedback loop that improves performance outcomes over time.
Constant Contact
Constant Contact helps business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. They are a company of awesome people who take ownership and make an impact with integrity and courage.