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CTV & Digital Pre-Sale Strategy:
- Lead the development of CTV-specific sales marketing decks, pitches, and custom proposals.
- Provide strategic planning and marketing support for display, mobile, and video ad sales to ensure holistic client solutions.
- Conduct deep-dive industry research and mine historical data to build compelling success stories.
Unified Client Success & Account Management:
- Oversee the full lifecycle of digital media campaigns, including display, OTT, pre-roll video, and custom sponsorships.
- Proactively manage accounts by monitoring daily delivery metrics and performance data to provide optimization recommendations.
- Prepare robust weekly/monthly wrap-up reports and Quarterly Business Reviews (QBRs) focusing on KPIs.
Desired Skills & Experience:
- Minimum 3+ years of experience with a heavy focus on CTV, OTT, or Linear TV.
- Solid understanding of programmatic advertising, display, and video ad delivery.
- Strong ability to analyze data and clearly communicate findings, specifically regarding GRPs, reach, and frequency.
Newsweek
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