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Media Strategy & Planning:
- Translate brand briefs into comprehensive media plans, including channel selection, targeting strategy, reach/frequency goals, flighting, and geographic consideration.
- Research and recommend channels and vendors based on audience behavior, campaign objectives, and budget efficiency.
- Develop buying strategies across programmatic, reservation-based, and direct buys.
Execution & Optimization:
- Negotiate and finalize media plans with vendors, securing favorable rates and added-value opportunities.
- Direct contractor resources in execution, including trafficking, budget management, and campaign setup.
- Manage live campaigns to ensure delivery against goals; troubleshoot pacing issues and optimize in-flight performance.
Measurement & Reporting:
- Partner with Marketing Analytics to design measurement frameworks, including brand lift studies, MMM inputs, and incrementality testing.
- Analyze campaign performance and synthesize insights into actionable recommendations for future planning.
- Build post-campaign recaps that connect media execution to brand and business outcomes.
Webflow
Webflow is building the world’s leading AI-native Digital Experience Platform. They are a remote-first company built on trust, transparency, and a whole lot of creativity, composed of permanent Webflowers who receive equity (RSUs) in Webflow's growing, privately held company.