New Marketing Manager, Influencer & Content

Ethos is seeking a proactive and experienced lead to help drive our influencer marketing and creative content initiatives, with a strong emphasis on User-Generated Content (UGC) and the review of agency-produced materials. You will be responsible for delivering engaging creative content that drives conversion and contributes to our marketing goals. This role requires a strong understanding of paid social and influencer content, a keen eye for compelling creative, and the ability to work autonomously to deliver impactful results. Duties and Responsibilities: Influencer Marketing Management: Assist in the identification and outreach to potential influencers across various platforms (e.g., Instagram, YouTube, TikTok). Help coordinate logistics for influencer campaigns, including onboarding, briefing, and reviewing content to ensure brand alignment and effective execution. Proactively identify new influencer opportunities and innovative approaches to reach our target audience. Creative Content Curation & Review: Support the collection and organization of User-Generated Content (UGC) for use in marketing campaigns. Help ideate net new creative concepts and scripts that can be leveraged for internal UGC production. Critically review creative content developed by external agencies (e.g., videos, social ads, graphics) to ensure it meets brand standards, conversion objectives, and resonates with our audience. Admin & Reporting: Assist in tracking and reporting on the performance of paid social and influencer ads. Identify trends and opportunities based on data to continuously improve campaign effectiveness. Cross-Functional Collaboration: Work closely with the Brand and Acquisition teams to ensure creative content aligns with overall marketing strategies. Staying Ahead of Trends: Continuously monitor social media trends, emerging platforms, and innovative content formats. Proactively identify and recommend new approaches to influencer marketing and creative content.