Build and optimize conversion funnels to drive product-led growth, including education-based flows, demo graders, and dynamic landing page experiences. Reimagine how a lead would convert by combining user signals, value demonstration, education into a natural experience. Collaborate with PLG, engineering, and lifecycle to create engaging, high-performing conversion experiences (e.g., SEO-driven education pages, pop-ups, demo pages, and referral programs). Develop innovative ways to educate and convert users, rethinking the relationship between education and conversion. Develop and execute a data-driven roadmap to bring new features to light. Drive new product features and conversion strategies for partnership-led growth. Analyze user behavior across channels to identify ways to boost intent and conversions. Collaborate in weekly sprints with engineering to continuously optimize. Manage a full-time engineer.