Senior Optimization Manager, CRO Strategy

Drive growth and profitability in the Make Money/Manage Money vertical through data-driven funnel and landing page optimizations. Own testing strategy and execution in close partnership with marketing, creative, and performance teams to scale advertiser outcomes. Outcomes expected include increasing landing page conversion rates and margin, launching A/B tests, translating data into actionable hypotheses, and partnering with teams to improve KPIs. Lead initiatives focused on strategic experimentation, taking ownership of offer/advertiser strategy and delivering measurable gains. Must be a resilient problem solver, industry-savvy, growth-oriented, curious, organized, collaborative, and a creative strategist. Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.