Paid Media Marketing Analyst

Lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. A successful candidate will have a solid analytical background and a demonstrated ability to use data effectively to measure media performance. Responsibilities: Develop and implement robust media testing frameworks and measurement strategies to evaluate campaign performance and effectiveness. Design and execute incrementality tests to measure the true impact of media campaigns on business/brand outcomes. Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs. Optimize paid media campaigns. Using data analysis, identify opportunities for campaign optimization and provide recommendations to enhance media effectiveness. Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.